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July 2010 | Vol. 1, No. 9 | ISSN: 2152- 8993
Jennifer
Younger
Chair, Board of
Directors,
Catholic
Research
Resources
Alliance, and
Librarian,
University of
Notre Dame;
President, OCLC
Global Council
Accelerating cooperative
services and solutions for
today and the future
Many of you face the challenge of gathering your
communities’ feedback to evaluate the effectiveness
of your services. You dedicate resources to build
and improve your services to enhance how you
deliver this value. This issue of the eNews is
dedicated to ‘ Balancing the Buzz’ — using social
networking tools to solicit feedback from the
communities you serve, as well as responding to
your communities’ needs.
Similarly, OCLC members have invested in building
services that support our collective mission. As
President of OCLC’s Global Council, I am delighted
to report that this year promises to be full of
accelerated growth and development. The first year
of Global Council affirmed our shared values and
strengthened our global understanding of the
cooperative. With your participation, we will provide
advice on the needs of libraries, consortia and their
partners as well as emerging issues for developing
actions that will position the cooperative for
continued success.
In the coming months, I look forward to working with
more OCLC members on a variety of different
projects and services. Web- scale Management
Services will continue to unfold, which has truly been
a collaborative effort, thanks to the members of the
Web- scale Management Services Advisory Council.
We will also explore how we can further promote the
sharing of electronic resources. And together, we
will advance the use of WorldCat as a shared
resource that is a bibliographic record supply and
registry of holdings, as well as a rich discovery
environment.
There are many ways that you can contribute to the
continued success of the cooperative. Participating
through the regional councils in a social networking
site, such as the one set up by the Americas
Regional Council ( ARC), or interest groups are
examples of how you can add value to the strategic
direction of the organization. Together, I am
In this issue:
Move your library’s value to
the Twitterstream
Public libraries reach out
with social networking
ARC election results; View
video from ARC Annual
Members’ Meeting
View presentations from
ALA Annual
OCLC Web- scale
Management Services now
available to early adopters
WorldCat is your discovery
tool for more than 4.8
million ebooks
IMLS grant will sustain
library efforts to help the
unemployed
Monthly Member Q& A:
Enhance the discovery of
your library’s resources
with new media
Upcoming training and free
webinars
OCLC and the Califa
Library Group announce
partnership
Bill Drew, Librarian, Systems and Tech
Services/ Electronic Resources/ Serials at Tompkins
Cortland Community College; author of the “ Baby
Boomer Librarian” blog
direction of the organization. Together, I am
confident that we will strike a balance— between
meeting your immediate needs and developing long-term
solutions on behalf of the diverse global
membership that is OCLC.
— Jennifer
Feature Stories
Move your library’s value to the Twitterstream
By Bill Drew, Baby Boomer Librarian
One of the greatest advantages that tools like Twitter
and Facebook offer our profession is simple— you
can put stuff out there. Too simple, right? But when
you think about it, as librarians and information
specialists, our core responsibility is to— without bias
or passing any sort of judgment— provide services
that guide patrons to the resources they are looking
for and equip them with the tools they need to
further explore whatever their hearts desire.
More than ever before, libraries are leveraging
Twitter to broadcast everything from new books and
library hours to special interest groups and local
community events. But I think it’s important to keep
in mind that the quality of the guidance we provide
in every post is amplified. Each communication is an opportunity to demonstrate our value and
expertise as information professionals. Even if a tweet or a post is directed at an individual, your
entire community can see it, and many more could benefit from the information you provide.
Last year, we implemented Twitter at Tompkins Cortland Community College ( TC3) Library ( Dryden,
New York). As a long- time blogger ( Baby Boomer Librarian), this was certainly a project that I was
eager to spearhead. From the start, we outlined some of the results that we wanted to achieve using
Twitter and Facebook ( along with some of our existing Web- based tools), including:
Read the entire article ››
Reason # 25: Provide social features like
profiles, lists, reviews, citations and tags to
your users
Using WorldCat. org and WorldCat Local, users can create a
profile and build personalized lists of books, videos and other
library- owned items. Ratings, reviews and tags provide ways to
interact more directly with library content, and plug- ins provide
always- there access to WorldCat from a browser toolbar or
personal Web site.
personal Web site.
View all 25 Reasons to Choose WorldCat ››
Public libraries reach out with social
networking
As use of online social networks increases, many libraries realize that having an understanding of
these and other popular Web- based tools is an essential skill needed to serve the 21st- century
patron. Library staff are not just learning about online tools, but are using them for their work and
professional networking. If you are just getting started with online tools or want ideas of how to use
them more effectively for library service and outreach, these resources, available on WebJunction. org,
will help you:
Competencies for Social Networking in Libraries describes the knowledge, skills and attitudes
today’s staff need
The Social Networking & Web Tools page hosts dozens of articles, primers and examples of
Web tools in action
Use this 2010 survey response to compare your use of online tools with that of other
WebJunction members.
News and Events
Americas Regional Council announces results of inaugural election
On June 24 and 25, OCLC members met in- person and online via live- streaming video for the first
ARC Annual Members’ Meeting. At this meeting, the results of the inaugural election were
announced. Seven librarians were elected to the ARC Executive Committee:
Chair — Anne Prestamo, Associate Dean for Collection and Technology Services, Oklahoma State
University Library, Stillwater, Oklahoma, USA
Vice Chair/ Chair- Elect — Bill Maes, University Librarian, Dalhousie University, Halifax, Nova Scotia,
Canada
Secretary — Terry S. Latour, Dean of Libraries, Clarion University of Pennsylvania, Clarion,
Pennsylvania, USA
Member- at- Large — Lynn Baird, Dean of Library Services, University of Idaho, Moscow, Idaho, USA
Member- at- Large — Joseph Hafner, Associate Director, Collection Services, McGill University Library,
Montréal, Québec, Canada
Member- at- Large — Betty Landesman, Digital Resources and Metadata Coordinator, National
Institutes of Health ( NIH) Library, Bethesda, Maryland, USA
Member- at- Large — María de los Angeles Lugo, Library Director, Universidad Metropolitana, San
Juan, Puerto Rico
All elected Officers, with the exception of the Vice Chair/ Chair- Elect, will serve one- year terms ( July
1, 2010 through June 30, 2011). The Vice Chair/ Chair- Elect assumes the office of Chair on July 1,
1, 2010 through June 30, 2011). The Vice Chair/ Chair- Elect assumes the office of Chair on July 1,
2011. The Chair and Vice Chair/ Chair- Elect, by virtue of their election this year, also become two of
the new ARC delegates on the OCLC Global Council for three years ( July 1, 2010 through June 30,
2013).
Fourteen librarians were elected ARC Delegates to the OCLC Global Council for three- year terms
beginning on July 1, 2010, and ending on June 30, 2013, to represent OCLC members in the
Americas:
Bonnie Allen, Dean of Libraries, The University of
Montana Mansfield Library, Missoula, Montana,
USA
Karen Lequay, Campus Librarian, University of the
West Indies, Open Campus, St. Augustine, Trinidad
and Tobago
Rosann Bazirjian, Dean of University Libraries,
The University of North Carolina at Greensboro,
Greensboro, North Carolina, USA
Lisa O’Hara, Head, Technical Services, University
of Manitoba Libraries, Winnipeg, Manitoba, Canada
Dalia Corkrum, Library Director, Whitman College,
Walla Walla, Washington, USA
Mark Pumphrey, Director, Polk County Public
Library, Columbus, North Carolina, USA
Carol Pitts Diedrichs, Director of University
Libraries and Professor, The Ohio State University
Libraries, Columbus, Ohio, USA
Debbie Schachter, Director of Technology &
Collection Management, Vancouver Public Library,
Vancouver, British Columbia, Canada
Gilda del Carmen Gajardo Oliva, Head of
Coihueco Public Library, Coihueco, Chile
Wilbur Stolt, Director of Libraries, University of
North Dakota, Grand Forks, North Dakota, USA
Joyce Garnett, University Librarian, The University
of Western Ontario, London, Ontario, Canada
John Szabo, Director, Atlanta– Fulton Public Library
System, Atlanta, Georgia, USA
Jan Ison, Executive Director, Lincoln Trail Libraries
System, Champaign, Illinois, USA
Patrick Wilkinson, Director, Forrest R. Polk Library,
University of Wisconsin– Oshkosh, Oshkosh,
Wisconsin, USA
Read the news release ››
View the video from the ARC Annual Meeting ››
View OCLC presentations from ALA
Annual
The following presentations are now, or will soon be
live on the OCLC Web site:
OCLC Americas Regional Council Annual
Members’ Meeting
OCLC Symposium: The Next Generation of
Publishing
24/ 7 Reference Cooperative Celebrates 10th
Anniversary
Web- scale or Bust: Harnessing Cooperative
Innovation for Management Services
OCLC Update Breakfast
The Shortest Distance Between Two Clicks:
From User to Article in No Time Flat
QuestionPoint Users Group Meeting
Congratulations, award
winners!
Part of our commitment to research and
education includes furthering the
advancement of librarianship by financially
supporting awards and scholarships. OCLC
announced the following 2010 awards that
recognize innovation and creativity in the
library community. The recipients were
acknowledged June 28 during the OCLC
President’s Luncheon at the 2010 ALA
Annual Conference.
OCLC/ LITA Minority Scholarship in
Library and Information Technology:
Sofia Becerra- Licha, University North
Carolina- Chapel Hill
Margaret Mann Citation: Olivia Marie A.
Madison, Dean of the Library, Iowa
State University
QuestionPoint Users Group Meeting
View presentations from ALA Annual ››
Coming up— Conferences and
events
Join OCLC and our Partners at these upcoming
conferences and events throughout the next few
months:
IDS Project Conference – August 3– 4, 2010
76th IFLA Annual Conference – August 10– 15,
2010
Register to attend OCLC- sponsored sessions at
IFLA.
Pacific Northwest/ Washington Library Association
Conference – August 11– 13, 2010
Pacific Northwest ILL and Resource Sharing
Conference – September 16– 17, 2010
View all upcoming conferences and events ››
Visit our Presentation Center to view past
presentation slides and video recordings ››
State University
John Ames Humphry/ OCLC Forest
Press Award for International
Librarianship: Jordan Scepanski and
Lea Wells, Principals, Jordan Wells
Associates
American Library Association’s Melvil
Dewey Medal: Brian Schottlaender,
Audrey Geisel University Librarian at the
University of California, San Diego
Virginia Boucher— OCLC Distinguished
ILL Librarian: Cherié Weible, Head of
Interlibrary Loan and Document Delivery
at the University of Illinois at Urbana–
Champaign
Frederick G. Kilgour Award for
Research in Library and Information
Technology: Dr. John Willinsky, Khosla
Family Professor of Education at
Stanford University and Founder of the
Public Knowledge Project
Read more about our annual
awards and scholarships ››
OCLC Web- scale Management Services
now available to early adopters
OCLC is moving its Web- scale library management services
from pilot phase to production with the release of acquisitions
and circulation components to a limited number of early
adopters.
On July 1, OCLC began working with libraries that are
interested and prepared to implement Web- based services
for acquisitions and circulation. This will be followed by
successive updates for subscription and license
management, and cooperative intelligence— analysis and
recommendations based on statistics and workflow
evaluation among participating libraries. The cloud
computing environment and agile development methodology
will facilitate incremental updates while minimizing impact to
library operations.
Read the entire news release ››
WorldCat is your discovery tool for more than
4.8 million ebooks
· ·
·
·
4.8 million ebooks
OCLC and ebrary, a leading provider of digital content products and
technologies, are working together to add records for the ebrary
ebook catalog to WorldCat. ebrary’s growing selection of over
170,000 authoritative ebooks in all subject areas will be represented
in WorldCat with a link to the ebrary platform. This brings the total
number of ebooks in WorldCat to over 4.8 million.
Read the news release ››
IMLS grant will sustain library efforts to help the unemployed
The Institute of Museum and Library Services ( IMLS) has
awarded WebJunction and the State Library of North Carolina
( SLNC) a grant to continue work to provide library- based
employment services and programs to assist the unemployed.
The grant will fund an impact and needs assessment on
unemployment in the U. S., and creation of curriculum that can
be tailored so that libraries are better equipped to meet the
needs of the unemployed. We will conduct a train- the- trainer
workshop and up to 75 local workshops for public library staff
working in the highest unemployment areas. A free version of
the workshop will be made available online, and we will host
ongoing discussion among state libraries on WebJunction. This
project follows Project Compass, the previous IMLS- funded
project to gather and share best practices for providing library-based
employment services and programs.
Read the entire news release ››
Support and Training
Monthly Member Q& A: Enhance the
discovery of your library’s resources with
new media
Our Member Services team tells us that member libraries are
gearing up for the dog days of summer by trying out some hot
new social networking tricks, mobile applications and other cool
tools.
Question: How can I weave WorldCat into my library’s new
new media?
There are many ways that you can work WorldCat into your ( or
your users’) personal, as well as your library’s various social
networking sites and other 2.0 tools. Here are five ideas to get
you started.
1. Facebook: First, are you ( or is your library) a fan of WorldCat? Become one! Then, be sure to add
the WorldCat app to your personal or library’s Facebook page.
the WorldCat app to your personal or library’s Facebook page.
2. Twitter: Follow OCLC, then be sure to check out the OCLC Innovation Lab’s new # Ask4Stuff, the
Twitter- based service that returns a WorldCat search when you send a tweet with the tag # Ask4Stuff.
3. Mobile: Download the new mobile version of WorldCat. org.
4. Web: We’ve teamed up with Metametrics— the organization that developed Lexile measures and
“ Find a Book”— to help you demonstrate how the Summer Reading program you currently administer
makes an academic difference to the students who use your library. Learn more about building a
Lexile- based summer reading program. Learn more about summer reading program ideas on our
Web site.
5. WorldCat Genres: Check out this new service that allows you to browse dozens of genres for
hundreds of titles, authors, subjects, characters, locations and more, ranked by popularity in the
world’s libraries. This would be a fun way to showcase items in WorldCat for special interest groups
at your library.
Don’t miss “ MARC21 in Your Library
Part 2: MARC Coding, the Core
Codes and Their Functions”
Register now for OCLC’s August 2– 4 offering of
MARC21 Part 2. An introduction to MARC21 and how
it is meant to work in a library automation system, this
course provides an overview of MARC standards and
how those standards tie in with our cataloging rules
( AACR) to help catalogers create effective data. This
course is intended for directors, staff of reference or
acquisitions teams, and copy catalogers, as well as
beginning and experienced catalogers. This offering
includes three, two- hour live online sessions from
10: 00 a. m. – 12: 00 noon Eastern Time, on August 2, 3
and 4.
Recommended prerequisites include “ TMQ MARC21
in Your Library Part 1: MARC & Bibliographic Info
Fundamentals.” The prerequisites are a series of free
self- paced sessions and webcasts.
Register for MARC21 Part 1 ›› ( Note that it
will take approximately four to five hours to
complete the prerequisites.)
Register for MARC21 Part 2 ››
Our Training Portal features
upcoming online learning
opportunities
Our Training Portal allows you to view
and register for courses on many topics
available from all of our Training
Partners. From cataloging and resource
sharing to digital collections
management, the Training Portal lists
the courses and resources you want
and need:
Cataloging and Metadata
Digital Collection Management
Resource Sharing and Delivery
Reference and Discovery
New free webinar to help you “ Maximize the Value of Your OCLC ILL
Subscription”
“ Maximize the Value of Your OCLC ILL Subscription” is a new course designed to help both ILL and
access services managers take advantage of the many services that are included in a WorldCat
Resource Sharing subscription. Learn how WorldCat Resource Sharing can help you decrease costs,
generate revenue and save staff time through integrated management of request direction and
generate revenue and save staff time through integrated management of request direction and
deflection, fee management, custom holdings settings and user- initiated direct requests. Participants
will learn how to set up and use tools such as the Policies Directory, Interlibrary Loan Fee
Management ( IFM), custom holdings, deflection, home delivery and Direct Request that will increase
staff efficiency and result in happy users. You will also receive a checklist of next steps to help you
select and implement services included in your Resource Sharing subscription.
Register now for this free August 26 session ››
Join WebJunction for two free webinars in August
Prepare and Respond: Partnering with Local Emergency Management— August 3, from 2: 00 –
3: 00 p. m. Eastern Time
Libraries are looking for ways to be better prepared for disaster response and recovery. Join guest
presenter Lauren Mandel, Research Coordinator at the Information Use Management & Policy
Institute at Florida State University’s College of Communication and Information, as she introduces a
new key service role, Get to Know Your Emergency Operations Center ( EOC), to the existing
Hurricane Preparedness & Response for Florida Public Libraries Project. Come learn how this project
can inform your library’s disaster preparedness plan and how your library can play an important role in
community preparedness and recovery by working with your EOC.
Register now for this webinar ››
Digitization and Preservation Symposium— August 25, from 2: 00 – 4: 00 p. m. Eastern Time
WebJunction is hosting a two- hour symposium that will feature four presentations on current trends
and practical approaches to library digitization and preservation projects. Our guest panelists will
address topics such as designing a digital preservation system using a framework that includes all
stakeholders, from library administrators to archivists to IT workers to vendors, harvesting social
networking Web sites for preservation and much more. Panelists include:
Sarai Lastra, Vice Chancellor of Information Resources/ Director of Virtual Library at
Universidad del Turabo, Puerto Rico
Sarah McHugh, Statewide Projects Librarian, Montana State Library, including the Montana
Memory Project
Amy Rudersdorf, Director of the Digital Information Management Program, State Library of
North Carolina and Lecturer at San Jose State University, School of Library & Information
Science
Taylor Surface, Senior Product Manager, Digital Collection Services, OCLC.
Register now for this symposium ››
OCLC Partner Updates
OCLC and the Califa Library Group announce partnership
OCLC welcomes the Califa Library Group as the newest partner in the
OCLC Partnership Program. As Partners, OCLC and Califa will collaborate
on programs and activities to enhance services and expand educational
opportunities to members of both organizations. This new partnership
enables both organizations to explore new ways to anticipate and address
the needs of shared members. Initiatives will include improving access to
information to maximize the use of OCLC products and services,
collaborating on online events and conferences with a focus on new
technologies, and opportunities to expose new trends in funding and
education.
Read the news release ››
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