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March 1, 2011 | Vol. 2, No. 4 | ISSN: 2152- 8993
State Librarian of
I geek giving
As the State Librarian of Georgia, I see daily
that our libraries and dedicated staff provide
users with more and more benefits, with
amazingly few resources. We give. And often,
what we give the users is invisible. Wireless
service, for instance, has quickly become a
necessity for most public and academic
libraries. Libraries incur the costs associated
with that service, but those costs almost never
even occur to our users.
The public libraries in the southeastern portion of our state
recently participated in the pilot Geek the Library community
awareness campaign. This facilitated many important
conversations with our users and funding partners about how
libraries are funded and operated, and how the need for
immediate and ongoing support is so vital to adequate services.
The results of these community exchanges were remarkable.
With understanding came reciprocity.
This issue of Cooperative eNews sheds some light on many of
the ways the OCLC cooperative gives back to the profession,
ways that might not always be apparent to us as members. From
funding the innovative ideas of the OCLC Research/ ALISE
research grant recipients, to the new Geek the Library
membership report, these activities of the OCLC cooperative
sustain and enrich the profession, giving to all libraries the tools,
techniques and information that help each of us provide those
important “ gives” in more efficient and effective ways.
Photo courtesy of Buffy Hamilton, Media Specialist, Creekview
High School, Canton, Georgia
In this issue:
Geek the Library: connect
with your community
Congratulations, OCLC /
ALISE 2011 Research Grant
Enhancements to OCLC
HTML5 and CSS3 Web
design tools webinar
WebJunction and IMLS
reveal research results on
online patron training
From server serfdom to the
cooperative cloud: four
events from March through
Geek the Library: connect with your
By Liz Kudwa, Capital Area District Library ( CADL) Marketing
Director, Lansing, Michigan
The Geek the Library community awareness campaign is
about being a proactive library advocate in your community.
Whether you have adequate funding, face cuts or are in dire
need of support, connecting with your community and
reminding residents about the immense value of your library
will always reap positive results. And when you package it in a
way residents won’t expect from the library, there really is an
opportunity to spark important local conversations about
libraries and, ultimately, more support.
I believe in Geek the Library. And findings from a newly
published OCLC membership report about the pilot campaign
completed last year in partnership with public libraries in
Georgia, Illinois, Indiana, Iowa and Wisconsin confirm my
belief. It works. The report shows impressive campaign
awareness in pilot communities and proof that exposure to
campaign elements can lead to positive steps in supporting
libraries. In many cases, Geek the Library changed residents’
attitudes about the library and library funding, and impacted
Read this member story ››
Liz Kudwa, Capital Area District Library
( CADL) Marketing Director
News and Events
Congratulations, OCLC / ALISE 2011
Library and Information Science
Research Grant recipients
OCLC Research and the Association for Library and Information Science Education
( ALISE) have awarded research grants to Cristina Pattuelli of Pratt Institute, Chirag Shah
of Rutgers University, and Bei Yu of Syracuse University. The awards were presented
January 6 at the ALISE 2011 Annual Conference Awards Reception in San Diego,
Cristina Pattuelli, Pratt Institute
Cristina Pattuelli, Ph. D., of the School of Information and Library Science at
Pratt Institute, will investigate the application of one of the most popular linked
data initiatives, the Friend of a Friend ( FOAF) ontology, to digital cultural
heritage resources. The project, “ FOAF in the Archive: Linking Networks of
Information with Networks of People,” will use various digital archives
containing materials related to the history of jazz as a test bed to explore the
potential of FOAF to leverage people- centric data and metadata from multiple
sources beyond the traditional repository’s walls.
Chirag Shah, Rutgers University
Chirag Shah, Ph. D., of the School of Communication & Information at Rutgers
University, will perform a series of studies that include surveys, interviews and
content analysis in the project, “ Modalities, Motivations, and Materials –
Investigating Traditional and Social Online Q& A Services.” The findings will
provide insight into why and how people ask and answer questions on various
online sources, the quality of information shared and retrieved, and the impact
such information makes on an individual’s knowledge structure and decision-making.
Bei Yu, Syracuse University
Bei Yu, Ph. D., of the School of Information Studies at Syracuse University, will
explore the information- seeking behavior in virtual reference services by
conducting discourse analysis and utilizing machine- learning text classification
systems. The goals of the project, “ Text Classification of Digital Reference
Interviews: an Investigation of Information Seeking Behavior in the Social Web
Environment,” are to provide a new measurement for evaluating virtual
reference services, new data attributes for information extraction/ retrieval
algorithms, and a dialogue model for fully automated dialogue systems.
Read the news release ››
Enhancements to OCLC Usage
Introducing a new interface and expanded features
OCLC Usage Statistics have been available for several OCLC services for years, but we’ve just given
them a major overhaul in terms of look and feel and some important interface improvements. In
addition to an easier, more intuitive interface, the service now allows for e- mailing/ exporting reports
( to Excel) prior to opening one up. Since many of you simply want to grab the data and manipulate in
a spreadsheet, this new feature will help you save time.
Other enhancements include: COUNTER- compliant statistics for FirstSearch databases, a SUSHI
registered server, WorldCat Navigator statistics for Navigator groups, new help files and WebDewey
statistics. Coming soon are an Interlibrary Reciprocity Report and a WorldCat Collection Dashboard.
Stats are now available for the following services:
WorldCat Resource Sharing
WorldCat Link Manager
Learn more about the recent enhancements to OCLC Usage Statistics ››
HTML5 and CSS3 Web design tools webinar
Attend this webinar to learn next- generation techniques using these
two new Web development technologies that are revolutionizing the
Web development and design worlds.
HTML5 is the latest version of the HTML standard, offering easy ways
to add semantic markup and application- like features such as video
without proprietary plug- ins, drag- and- drop, offline data storage and
more. CSS3 extends earlier Cascading Style Sheet standards for
managing layout, colors, etc., with new features designed to optimize
HTML5 Web content.
In this webinar, author and Web design specialist Christopher Schmitt will reveal what attendees
need to re- learn about markup, to understand how to incorporate new HTML5 elements and to
embrace the new creative freedoms of new Web typography and CSS3.
OCLC Research and the OCLC Developer Network are pleased to jointly sponsor this ninth
webinar in the OCLC Research Technical Advances for Innovation in Cultural Heritage Institutions
( TAI CHI) Webinar Series developed to highlight specific innovative applications, often locally
developed, that libraries, museums and archives may find effective in their own environments, as
well as to teach technical staff new technologies and skills. Recordings of these webinars are
made available on the OCLC Research Web site and in iTunes.
Webinar participation is free and open to all, but advance registration is required. This webinar will
use WebEx, and will take place on Tuesday, March 8 at 2: 30 p. m. Eastern Time.
Register today for this webinar ››
Follow or tweet this webinar on Twitter with # orhtml5 ››
Reason # 5: Improve access to your whole
collection— print, digital and electronic
Services like Batchload, eSerials Holdings, contract cataloging,
digitization and link management help make WorldCat a place
where your users can connect with the unique value your library
View all 25 Reasons to Choose WorldCat ››
WebJunction and IMLS reveal research results
on online patron training
March 23: Online Patron Training: A Project Review
Join us for a review of the results of a year- long IMLS- funded grant project on online patron training.
WebJunction and the San Francisco Public Library ( SFPL) worked together to research national
trends for online patron training, complete a patron needs assessment, and design and launch an
online tutorial at SFPL. Brian Bannon and Jon Worona of SFPL will join WebJunction’s Kendra
Morgan to present the results of the research, how SFPL launched the tutorial, and future plans for
new activities around patron training.
More information and registration ››
March 29: Developing Online Patron Tutorials
This webinar will provide great tips for designing and implementing many types of tutorials, from 90-
second video demonstrations to hour- long training courses. Tutorials can be created with both
purchased and free software; we’ll explore the different options and discuss how to choose the right
tool for your library. Presenters Lisa Barnhart and Dawne Tortorella will also share tips about how to
select appropriate topics for online training, promote these resources and evaluate their effectiveness.
More information and registration ››
Support and Training
Register for these Amigos- hosted
resource sharing courses in March
As an OCLC Training Partner, Amigos provides
several courses throughout the year to help you
achieve your learning objectives. Four featured
resource sharing courses scheduled for March are
Constructing Custom Holdings in OCLC, March
Creating Copy, Loan and Deflection Policies in
OCLC, March 15 ››
Know & Go: OCLC WorldCat Direct, March 28 ››
Mysteries of the WorldCat Resource Sharing
Administrative Module Explained, March 29 ››
View and register for RDA
training via our Training
Many of our Partners— Amigos,
LYRASIS, MCLS, Minitex, MLNC and
OHIONET— are making their RDA
information and educational offerings
available to you. We have a page on
our Training Portal specifically
dedicated to these offerings.
View and register for RDA
There is also a wide range of RDA
information available through the
View all Resource Sharing and Delivery learning
opportunities via the OCLC Training Portal ››
information available through the
OCLC RDA Resource page. You can
find informational links to the OCLC
policy with respect to RDA, training
materials and the RDA Toolkit, which
was co- published by the American
Library Association ( ALA), Canadian
Library Association ( CLA) and
Chartered Institute of Library and
Information Professionals ( CILIP).
OCLC Partner Update
Move from server serfdom to the cooperative cloud
Four events scheduled from March through May
“ We have a lot of good things that librarians could do if we could free up their time.
Moving our ILS to the cloud fit our overall technology goals. With WMS, system costs will
drop significantly. Like ‘ getting another FTE’ significantly. We’re going to save a lot of staff
— Michael Dula, Director for Digital Initiatives and Technology Strategy, Pepperdine University
Everyone seems to be throwing around phrases like, “ in the cloud,” or “ paradigm shifts of Web- scale
proportion.” But do you have the knowledge to formulate how you will elevate your library’s critical
services— including acquisition, circulation and license management— to the cooperative cloud?
To help you get the knowledge you need, OCLC and LYRASIS have partnered to present a series of
FREE, regionally based member discussions, Moving Library Cooperation to Web Scale. We invite
you to come discover how Web scale is revitalizing traditional services through shared workflows,
activities and data. At these events, you will build a community of support as you tackle various
scenarios alongside colleagues and experts, while planning your library’s first steps toward Web scale.
Register today for an event near you:
March 29, 2011, at the Iowa City Public Library, Iowa City
April 13, 2011, at the Indiana State Library, Indianapolis
April 20, 2011, at the Kovens Conference Center, Florida
International University, North Miami
May 10, 2011, at the Library of Virginia, Richmond
May 18, 2011, at the Denver Public Library
June 23, 2011, at The Historic New Orleans Collection, Williams
Research Center, New Orleans
For more information, visit our Web page, or send an e- mail to
partnerships@ oclc. org.
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